Killing time before work. Can I
help you? No thanks, I'm just looking.
It doesn't cost anything just to
try things on. Gum costs a dollar
and that's basically nothing,
that doesn't even count, right?
Rationalization is the bedfellow
of consumerism. Martha Stewart knows
the secret to happiness: how to fold
the perfect fitted sheet. I must buy
her magazine -- it has good things.
Chips are on sale. Chocolate.
Butter has never been healthier.
Sarah Jessica Parker's perfume
is probably good; ugly women need
to smell pretty. I want shoes. Why
do pink disposable razors cost twice
as much as blue ones? I have a beard too
-- it’s on my legs. Save on cream cheese.
Earn double the customer reward points
if you buy two. Why yes I would like
a free sample of Mini-Wheats.
Where are the tampons? Where is
the exit? Where is my wallet?
A pack of gum, just one dollar.
Window shopping at Simpsons Department Store in Toronto, 1937
Photo by Alexandra Studio
Buy Nothing Day is coming up -- November 27th in North America, November 28th in Europe and overseas. Do you think practicing anti-consumerism for just one day can make any kind of impact on society or individuals? Why or why not?